We work with customers to dispose of and recycle technology.

Maxxum Inc. Celebrates its 20th Anniversary

April 18, 2017

Minneapolis and St. Paul, MN (April, 2017)—Maxxum Inc., an IT asset management and data destruction firm based in the Twin Cities, is celebrating 20 years in business. In conjunction with this milestone, Maxxum also announced its MAXXUMIZE Strategic Growth Initiative last week, incorporating a new organizational structure.

Celebrating 20 Years of Business

Founded originally as an IT equipment remarketing firm, clients began asking Maxxum for additional services including data destruction and disposition of end-of-life IT assets.  A new business was born that grew rapidly.  It is now Maxxum’s only business.

Over the last 20 years, Maxxum has been protecting the confidential information of healthcare providers, financial service firms, educational institutions, government agencies, non-profits and private sector businesses.  The company has grown to be one of the largest independently owned and operated risk mitigation and IT asset destruction companies.  Maxxum maintains a blue-chip client base that it serves in the Twin Cities metro area, around the state, regionally, nationally and internationally.

“Risk mitigation on behalf of our clients is the cornerstone of our business.  It guides all that we do as a company,” said Rich Woodward, Maxxum CEO.  “We believe that our extensive experience combined with our National Association for Information Destruction (NAID) AAA Certified® qualifications and local accessibility offers organizations a superior solution for secure, reliable, compliant and price-competitive risk mitigation services.”

Maxxumize Strategic Growth Initiative

The MAXXUMIZE Strategic Growth Initiative is designed to support profitable growth, greater operational efficiency, and improved collaboration across the enterprise.  “We will focus our actions to support our organic growth and the integration of our recent acquisition of Trace Technology Management, said Woodward.

“While this is a milestone event, Maxxum is still driven by an entrepreneurial spirit which has enabled us to constantly challenge ourselves and the way we do business,” Woodward added.  Our MAXXUMIZE Strategic Growth Initiative brings focus to these efforts and prepares us well for growth and the next evolution of the company.”

About Maxxum: Maxxum is a well-regarded, long-established presence in the IT asset management and remarketing space both in Minnesota and nationally.  As a risk mitigation partner for leading companies around the country, particularly those in highly regulated industries, Maxxum is known for its extensive technical expertise, regulatory knowledge, multi-industry specialization and enduring client relations.

NAID Wraps Up another Successful Annual Conference

April 12, 2017

NAID CEO Bob Johnson was catching his breath and a little blown away at the great turnout for the association’s annual conference, which took place in Las Vegas from March 22-24.

“I’m still trying to get my head around the fact that after 23 years NAID conference attendance records are still being set,” Johnson said, referencing the nearly 900 industry professionals who turned out for the 2017 version of the event.

“If I had to guess, I would say it’s the combination of a more stable marketplace, increasing recognition of NAID Certification by customers, especially in the area of electronic data destruction, and growing interest in the medical waste management industry,” said Johnson.

Maxxum works closely with many healthcare organizations to help them ensure they’re compliant when their equipment, and the data stored on the equipment, has reached its end of life.

Organizations are often surprised to learn which devices in their enterprise store HIPAA protected information. In addition to computers, healthcare organizations need to consider the number of medical devices that store electronic protected health information (ePHI). Often times the number and type of ePHI capable devices may not even be known to the organization. For example, who would expect that a pocket-sized, battery-operated device for measuring lung volume (a spirometer) could store thousands of unique patient records that include patient name, birthdate, sex, test dates, test results, and more? Maxxum’s forensic discovery process uncovered that for a client.

Maxxum offers ePHI assessment and sanitization services that begin with a thorough audit of data bearing equipment. We then help you develop risk mitigation strategies and practices to eliminate your risk of HIPAA violations due to PHI breaches rooted in equipment handling and management.

Maxxum is proud to be AAA Certified by the National Association for Information Destruction (NAID), the third party watchdog of our industry.

The NAID Certification Program establishes standards for secure data and equipment destruction processes. These include:

  • Operational security
  • Employee hiring and screening
  • The destruction process
  • Responsible disposal
  • Insurance

Why is NAID certification important?

Working with a NAID AAA Certified company offers peace of mind. It means you’re working with a qualified and reputable data destruction partner who satisfies all of their information destruction regulatory requirements.

Working with NAID Certified companies indemnifies clients against any legal liability related to compliance with information destruction laws and regulations. Maxxum is proud to be AAA Certified with NAID.

Maxxum, Inc Announces MAXXUMIZE Strategic Growth Initiative

April 7, 2017

Minneapolis and St. Paul, MN (April, 2017)—Maxxum Inc., an IT asset management and data destruction firm based in the Twin Cities, today announced its MAXXUMIZE Strategic Growth Initiative incorporating a new organizational structure along with the promotion of a current employee to a newly created Director of Operations position.

Maxxumize Strategic Growth Initiative

The MAXXUMIZE Strategic Growth Initiative is designed to support profitable growth, greater operational efficiency, and improved collaboration across the enterprise.  “We will focus our actions to support our organic growth and the integration of our recent acquisition of Trace Technology Management,” said Rich Woodward, Maxxum CEO. “We are increasing the customer focus of our organization by streamlining it for greater agility and speed.”

The company is also moving its rapidly growing IT equipment remarketing business to its St. Louis Park facility.  “Space constraints along with the opportunity to operate this as a standalone business and in a more entrepreneurial manner were our motivations,” said Tom Pritzker, Maxxum President.  “We expect to better manage and more quickly turn inventory because we will operate without some of the constraints imposed by the processes and security requirements of our data destruction business that dominates our Rush City Facility.  This separation of operations offers us the best of both worlds,” said Pritzker.

Larry Hovseth Promoted to Director of Operations

As part of this strategic initiative, Maxxum promoted Larry Hovseth to Director of Operations.  For the past three years, Hovseth held the role of Manager of Technology Services where he was responsible for data destruction processes, on-site services, compliance and Maxxum’s IT function, among other initiatives.

In his new role, Hovseth will oversee the entire operations team and be responsible for all processing operations in both Rush City and St. Louis Park.  “The MAXXUMIZE Strategic Growth Initiative is designed to support our profitable growth, greater operational efficiency, and improved collaboration,” said Pritzker.  “Larry is the point person to make sure this happens in our operations in a timely manner.  He is one of our best thinkers and knows our business well.”

Prior to joining Maxxum, Hovseth was with Imation in a variety of roles.

About Maxxum: Maxxum is well-regarded, long-established presence in the IT asset management and remarketing space both in Minnesota and nationally.  As a risk mitigation partner for leading companies around the country, particularly those in highly regulated industries, Maxxum is known for its extensive technical expertise, regulatory knowledge, multi-industry specialization and enduring client relations.

Maxxum Helps Mitigate Risk When Disposing Medical Equipment

March 27, 2017

Blog Picture - Dispose Medical Equipment

How Maxxum Helps You Mitigate Risk When Disposing Medical Equipment

“The dirty little secret is that most (medical) manufacturers did not anticipate the cybersecurity risks when they were designing them a decade ago, so this is just scratching the surface really.”

That statement is a sobering reality for the medical profession. It’s from a CNBC interview with Kevin Fu, who directs the University of Michigan’s Archimedes Center for Medical Device Security. “There is no [impervious] device; pretty much every device that has a computer in it is breakable,” Fu told CNBC’s “On the Money.”

In this day and age almost all medical devices contain some type of information that is susceptible to thieves, not only when they’re active, but even after the devices are taken off-network. The truth is, data lingers even when equipment is done being used and a hospital or doctor’s office thinks they’ve removed all of the information.

So how can Maxxum help mitigate risk in the medical device industry? Here’s a great example of a recent success story: Maxxum was provided with a pocket-sized, battery-operated device for measuring lung volume (a spirometer). It was thought to be “clean” but Maxxum’s forensic process uncovered 2,200 unique patient records that included patient name, birthdate, sex, test dates, test results and more.

The success of your business is contingent on the integrity of your intellectual property. Maxxum has extensive experience removing all traces of information from technology assets before they go downstream. We protect your sensitive information and ensure compliance with all regulatory requirements, indemnifying you from liability.

Maxxum works with a variety of companies to ensure that their medical devices have had all traces of information and data removed before downstream destruction of equipment is completed.

Maxxum is your partner in risk mitigation. We’re with you through the entire lifecycle of your computers, electronics and all technology, providing valuable support and guidance during acquisition, disposal, and during any custody change.

Learn more on how Maxxum can help you alleviate that risk.

Maxxum Inc. Names Tom Pritzker President

September 23, 2016

Maxxum New President

Maxxum Inc. is thrilled to announce the hiring of Tom Pritzker as its new President.

Tom Pritzker | New President of Maxxum

Pritzker brings over 25 years of executive experience with high-growth service companies to his role as President of Maxxum. Having served in a variety of senior general management roles, Pritzker has also led the sales, marketing, communications and client relationship management functions of several companies that provide business services and technology solutions to a wide variety of clients, making him an ideal fit to lead our fast-growing technology asset disposal and deployment company. His role at Maxxum will include general management, corporate strategy and leading sales and marketing teams.
“Tom has a long and successful history as a senior executive and we’re lucky to be able to bring him in as our President,” said Maxxum CEO Rich Woodward. “He brings the expertise and experience we are looking for to lead and further develop our corporate strategy and our sales and marketing teams.”

Maxxum has developed a national footprint providing technology planning, asset procurement, implementation, support, and end-of-life management services including data sanitization, equipment destruction, remarketing and recycling. With a risk mitigation focus, Maxxum provides secure data destruction services and detailed, comprehensive and compliant processes to protect clients from data privacy and environmental breaches. Maxxum specializes in industries where data security is highly valued: insurance, health care, medical device, financial services and education. Pritzker’s varied executive roles and industry experience complements Maxxum’s diverse client base.

“I have been driven by the challenge of leading and transforming fast-growing, innovative entrepreneurial service companies into highly professional, results-oriented organizations”, said Pritzker. “I think my history in sales management, operations and marketing strategy will lend itself greatly to a fast-growing company in the emerging industry where Maxxum resides.”

Maxxum is a Minnesota-based technology asset services firm specializing in risk mitigation through the delivery of superior data sanitization and equipment remarketing, recycling and destruction services to leading corporations around the country. We look forward to continued growth and we’re excited to have Tom on board as our new President!

Panama Papers are Biggest Data Leak Yet

April 11, 2016

Panama Papers

If cyber hackers can unearth the financial secrets of Russian President Vladimir Putin, do you really think your company is safe from the same thing?

Panama Papers: “History’s Biggest Data Leak”

News of the “Panama Papers” is filling newspapers and websites across the globe this week, in what The Guardian is calling, “History’s biggest data leak”.

Hackers have unearthed the financial secrets of some of the world’s most powerful people, detailing the secrets of how many international politicians, business leaders and celebrities have used the Panamanian law firm Mossack Fonseca, the fourth-largest offshore law firm in the world, unseemly financial transactions.

The Panama Papers are 11.5 million documents taken from the files of Mossack Fonseca by an unnamed source and turned over to a German newspaper. Information from this leaked data continues to spill out and the repercussions already include the prime minister of Iceland resigning on April 5, the president of Transparency Chile, a branch of a global anti-corruption group, stepping down on April 4, and the CEO of large Austrian bank resigning on April 7.

Others named involved in the massive data breach were the presidents of Argentina and the Ukraine, the prime minister of Pakistan, a king from Saudi Arabia, the former emir of Qatar, and Argentine soccer star Lionel Messi. A Russian cellist who’s a close confidant of Putin has also been named in the documents.

As the fallout from this massive data leak continues to reverberate literally around the world, it’s a great reminder that every company is at risk of a data breach. If the world’s richest and most powerful people can have their most confidential information hacked, cyber hackers can seemingly get anywhere they set their minds too.

Is your company safe?

While up to nearly half of all organizations experienced a data breach in the last year, a recent report by AIIM (Association for Information and Image Management) showed that a quarter of respondents felt that their senior managers did not take the risks of data privacy breaches seriously.

This report comes on the heels of a 2015 IBM survey of more than 700 C-level executives, almost three-quarters of CEOs believed that ‘rogue individuals’ as the largest threat to organizations—the truth is 80% of cyber attacks are led by highly organized crime rings.

Too many C-level leaders have their hand in the sand and move forward with an “It won’t happen to us” mentality.

Protect your company and be proactive. Your data is everywhere these days—on hard drives and paper at the office, with volumes of information on laptops that move in and out of the office, on mobile devices and cloud storage—these are all entities that need to be managed from the C-level on down.

IBM’s study revealed that almost two-thirds of C-level executives in marketing, human resources and finance departments acknowledge they are not actively engaged in cyber security strategy and execution. Cyber security is at a point now where it simply has to go beyond the IT department. Criminals are targeting any department where personally identifiable and financial information resides.

Senior managers have to commit to information security before an organization can fully adopt a culture of security. Employees will follow the example set by their managers.

The Panama Papers put another spotlight on cyber security. Even the most rich and powerful are at risk.


Maxxum Insured by Downstream Data Coverage

March 8, 2016

Downstream Data Coverage

Maxxum has always taken our responsibilities as a secure data destruction service provider very seriously. It’s why we’re proud to be AAA NAID certified—a program that establishes standards for secure data and equipment destruction processes.

These NAID (National Association for Information Destruction) standards include:

  • Operational Security
  • Employee Hiring and Screening
  • Audited by Independent 3rd Party
  • Documented Process
  • Data Destruction Insurance (best practices)

Maxxum passed a strict audit to become NAID AAA certified and has agreed to not only be recertified every year, but must pass random audits during the course of the year.

Working with an asset disposal company that is NAID AAA certified should first and foremost bring peace of mind to an organization. With data breaches and information theft making headlines far too often, it’s a HUGE relief for companies to partner with an organization like Maxxum, who will make sure they receive documented transfer of custody and indemnification from their technology assets.

Ensuring Data Security One Step Further with Downstream Data Coverage

Maxxum is now taking that piece of mind one step further for their customers as a “best practices” initiative. We’re now insured by Downstream Data Coverage, the only professional liability coverage developed specifically by NAID for data destruction services.

From the Downstream Data Coverage website:

“Data-related service providers obtain professional liability insurance to protect themselves and to ensure they can cover their financial liabilities to their clients.  When a service provider purchases an inadequate professional liability policy, they not only put themselves at risk, they also leave their customer exposed.  Downstream Data Coverage seeks to make sure that doesn’t happen.”

This specialized policy addresses many of the shortcomings of standard professional liability coverage that leave service providers and their customers at risk.

Downstream Data Coverage is only available to service providers that are subject to the routine announced and unannounced audits of NAID AAA certification. This means that not only is the service protecting the customer with quality professional liability insurance, the service provider is also operating under the scrutiny of outside auditors trained specifically for that purpose.

Too many technology asset destruction service providers rely on off-the-shelf professional liability coverage because they had no other alternatives. Many times that coverage still leaves companies without the full coverage they seek.

Many customers remain at risk, because their service provider would not be able to effectively cover their liability. At Maxxum, we are proud to ensure our processes meet the high standards needed for proper technology asset disposal and data destruction; with Downstream Data Coverage, we’ve just taken it one step further.

Cyber Crime Continues to Rise

February 11, 2016

Cyber Crime Continues to Rise

If you’ve picked up a newspaper or watched the news on television over the last five years, you’re probably aware that identity theft is one of the fastest rising crimes in the United States. It was probably bound to happen, as more and more of our lives, including our financial transactions, are done digitally, criminals have followed close behind, and cyber crime is increasing dramatically. So you knew that, but did you know that identity theft now costs Americans nearly twice as much as property theft? In a recent report the U.S. Bureau of Justice statistics found that total losses attributed to identity theft in 2012 were $24.6 billion, compared to $13.9 billion for property theft crimes. One would imagine that those numbers are only going to rise over the next decade.

Cyber Crime – is there an End in Sight?

There are plenty of studies that show that the crime rate is falling in the U.S., but many of those studies can be construed as inaccurate, as there still isn’t a great way of measuring cyber crime. An article from last year in phys.org had the following two quotes:

“Crime reporting has to be updated for the cyber-era,” said researcher and dean of the UAlbany School of Criminal Justice Alan Lizotte. “Property crime that remains underreported because it’s online crime shapes our response to it, particularly the response of law enforcement—what’s hidden stays hidden, yet continues to be a real, growing threat.”

“Recent data breaches targeting major US retailers and, more disturbingly perhaps, health-care providers, are evidence that we’ve reached a new frontier in criminal behavior,” said UAlbany criminal justice school researcher Giza Lopes. “Crime control is far from keeping up—a deficit that spans from inadequate measurement to jurisdictional inability to deal with a problem that spills over physical and national boundaries.”

Clearly cyber crime is on the rise and the ways to keep track of it haven’t quite caught up yet. What this means for organizations however, is that it’s pretty obvious that the need for data security is more important than ever. Maxxum’s recent research study revealed that over 40 percent of companies sometimes use disposal methods outside of a professional technology disposal service—including equipment donations and giving equipment to employees.

There’s certainly nothing wrong with donating or gifting old technology, but we can’t stress enough how important it is to have that technology wiped clean of information beforehand. Simply deleting material isn’t nearly enough. Drives need to be sanitized and wiped clean to insure that your sensitive information isn’t leaving your building in your old technology assets.

Organizations should make sure they receive documented transfer of custody and indemnification from their technology asset disposal company (we’ve outlined a few other key things to expect from a technology asset disposal company for reference here).

At Maxxum, we’re committed to smart, strategic partnerships with our clients. We stay up-to-date on laws and regulations regarding data privacy and environmental responsibility. We develop and support industry best practices in compliance, remarketing, recycling and reporting.

Maxxum Conducts Tech Disposal Research Study

February 3, 2016

tech disposal research study

Maxxum recently conducted a tech disposal research study with a simple objective in mind: We wanted to understand your world and how we can make technology disposal easier and safer given the challenges you face in today’s digital environment.

The overriding result of this study revealed that organizations still engage in risky technology disposal behavior, even as data breaches continue to increase in frequency and severity. We were quite happy to find that Maxxum customers rate our services more positively as compared to other technology companies, especially in the key areas of recycling, security, and compliance— which are cited as the most meaningful to organizations.

In this ever-evolving digital age it’s increasingly important to dispose of technology assets using a safe and compliant program. At Maxxum, we’re committed to helping you retire your technology in a documented, secure, and sustainable way.

Tech Disposal Research Proves the Importance of Proper Asset Disposal

Our tech disposal research study gathered responses from highly regulated/risk adverse organizations including health care, insurance, medical device MFG, financial services and education.

The most alarming data uncovered from our research is that 40 percent of respondents stated that they use disposal methods outside of a professional tech disposal service, including equipment donations and giving away old computers, monitors, etc. to employees. Just because your office is done with a computer, that doesn’t mean the secure information it holds isn’t still available.

We stress to our clients and say elsewhere here on our website: You may be vulnerable to legal ramifications if you don’t dispose of your data and drive assets properly. If your sensitive data leaks, you’ll have to answer to the law and your customers.

As one might expect, the most important elements for organizations, the key drivers, are: process and documents, recycling and reuse and security at destination. We’re happy to report that Maxxum customers ranked our service particularly high in those three areas versus other companies.

To see more of the tech disposal research study survey results, contact us for a copy of our white paper.

4 Questions to Ask Your Technology Disposal Company

November 3, 2015

technology disposal company

When you’re ready to dispose of your old technology assets, do so with the support and guidance of people whose job it is to stay on top of the ever-evolving regulatory and security requirements: a certified compliant and dependable technology disposal company.

4 Things You Need to Know About Your Technology Disposal Company

We’ve outlined a few questions to ask your technology disposal company:

1. Are they certified for data destruction and environmental compliance?

With so many stories about data breaches and information leaks dominating the news over the last few years, most organizations are a little spooked about how they’re disposing of their used technology assets.

You may be vulnerable to legal ramifications if you don’t dispose of your data and drive assets properly. If your sensitive data leaks, you’ll have to answer to the law and your customers. Financial penalties can be quite harsh, and a tarnished reputation can have long-term ramifications.

Environmental compliance laws have become far more strict over the last decade, and getting hit with environmental penalties is a bad “look” for any organization. Now more than ever, it’s important to vet a technology asset disposal company to ensure they have industry certifications for both security and environmental compliance.

2. Do they understand the resale market?

Your technology asset disposal company should know the resale market inside and out in order for your organization to get the best return on the equipment it’s retiring.

PCs, laptops, and servers that are less than three to four years old retain value, even if they’re no longer of use to your company. If you’re ready to dispose of your technology assets, why not recover that value? Remarketing your technology assets is an opportunity to recoup some of the initial investment or cover some or all of the disposal costs.

Your technology asset disposal company should understand price trends on the resale market and help your organization plan ahead and determine when your assets will turn from revenue generators to cost creators. They should help you plan to refresh your technology cycles to ensure that you get the optimum value on your old equipment.

3. How do they document data destruction and disposal?

Find out from any potential provider how they document their full process. There are too many factors along the way during the disposal process that could find your organization liable for mistakes made by your provider.

Disposing of data can have security, financial, and software asset management implications. Proper documentation can shield your company from financial and legal penalties. You should be provided with a Certificate of Data Destruction and a detailed inventory report, as well as a report to show the environmental impact that your responsible recycling is having.

4. Can they serve all of your locations?

Technology asset disposal can be a pretty complicated matter. From drive sanitization to environmental compliance, there are numerous reasons to rely on a proven and trusted technology disposal company.

Don’t forget to ask about logistics. Your vendor has to have experience that allows them to serve all of your sites and the logistical capability to properly handle all of your assets.

If you have multiple locations, make sure you hire a disposal company that can handle your work load and that understands the different regulations that might be in play in each of your locations.