Minneapolis and St. Paul, MN (April, 2017)—Maxxum Inc., an IT asset management and data destruction firm based in the Twin Cities, is celebrating 20 years in business. In conjunction with this milestone, Maxxum also announced its MAXXUMIZE Strategic Growth Initiative last week, incorporating a new organizational structure.

Celebrating 20 Years of Business

Founded originally as an IT equipment remarketing firm, clients began asking Maxxum for additional services including data destruction and disposition of end-of-life IT assets.  A new business was born that grew rapidly.  It is now Maxxum’s only business.

Over the last 20 years, Maxxum has been protecting the confidential information of healthcare providers, financial service firms, educational institutions, government agencies, non-profits and private sector businesses.  The company has grown to be one of the largest independently owned and operated risk mitigation and IT asset destruction companies.  Maxxum maintains a blue-chip client base that it serves in the Twin Cities metro area, around the state, regionally, nationally and internationally.

“Risk mitigation on behalf of our clients is the cornerstone of our business.  It guides all that we do as a company,” said Rich Woodward, Maxxum CEO.  “We believe that our extensive experience combined with our National Association for Information Destruction (NAID) AAA Certified® qualifications and local accessibility offers organizations a superior solution for secure, reliable, compliant and price-competitive risk mitigation services.”

Maxxumize Strategic Growth Initiative

The MAXXUMIZE Strategic Growth Initiative is designed to support profitable growth, greater operational efficiency, and improved collaboration across the enterprise.  “We will focus our actions to support our organic growth and the integration of our recent acquisition of Trace Technology Management, said Woodward.

“While this is a milestone event, Maxxum is still driven by an entrepreneurial spirit which has enabled us to constantly challenge ourselves and the way we do business,” Woodward added.  Our MAXXUMIZE Strategic Growth Initiative brings focus to these efforts and prepares us well for growth and the next evolution of the company.”

About Maxxum: Maxxum is a well-regarded, long-established presence in the IT asset management and remarketing space both in Minnesota and nationally.  As a risk mitigation partner for leading companies around the country, particularly those in highly regulated industries, Maxxum is known for its extensive technical expertise, regulatory knowledge, multi-industry specialization and enduring client relations.

NAID CEO Bob Johnson was catching his breath and a little blown away at the great turnout for the association’s annual conference, which took place in Las Vegas from March 22-24.

“I’m still trying to get my head around the fact that after 23 years NAID conference attendance records are still being set,” Johnson said, referencing the nearly 900 industry professionals who turned out for the 2017 version of the event.

“If I had to guess, I would say it’s the combination of a more stable marketplace, increasing recognition of NAID Certification by customers, especially in the area of electronic data destruction, and growing interest in the medical waste management industry,” said Johnson.

Maxxum works closely with many healthcare organizations to help them ensure they’re compliant when their equipment, and the data stored on the equipment, has reached its end of life.

Organizations are often surprised to learn which devices in their enterprise store HIPAA protected information. In addition to computers, healthcare organizations need to consider the number of medical devices that store electronic protected health information (ePHI). Often times the number and type of ePHI capable devices may not even be known to the organization. For example, who would expect that a pocket-sized, battery-operated device for measuring lung volume (a spirometer) could store thousands of unique patient records that include patient name, birthdate, sex, test dates, test results, and more? Maxxum’s forensic discovery process uncovered that for a client.

Maxxum offers ePHI assessment and sanitization services that begin with a thorough audit of data bearing equipment. We then help you develop risk mitigation strategies and practices to eliminate your risk of HIPAA violations due to PHI breaches rooted in equipment handling and management.

Maxxum is proud to be AAA Certified by the National Association for Information Destruction (NAID), the third party watchdog of our industry.

The NAID Certification Program establishes standards for secure data and equipment destruction processes. These include:

• Operational security
• Employee hiring and screening
• The destruction process
• Responsible disposal
• Insurance

Why is NAID certification important?

Working with a NAID AAA Certified company offers peace of mind. It means you’re working with a qualified and reputable data destruction partner who satisfies all of their information destruction regulatory requirements.

Working with NAID Certified companies indemnifies clients against any legal liability related to compliance with information destruction laws and regulations. Maxxum is proud to be AAA Certified with NAID.

Minneapolis and St. Paul, MN (April, 2017)—Maxxum Inc., an IT asset management and data destruction firm based in the Twin Cities, today announced its MAXXUMIZE Strategic Growth Initiative incorporating a new organizational structure along with the promotion of a current employee to a newly created Director of Operations position.

Maxxumize Strategic Growth Initiative

The MAXXUMIZE Strategic Growth Initiative is designed to support profitable growth, greater operational efficiency, and improved collaboration across the enterprise.  “We will focus our actions to support our organic growth and the integration of our recent acquisition of Trace Technology Management,” said Rich Woodward, Maxxum CEO. “We are increasing the customer focus of our organization by streamlining it for greater agility and speed.”

The company is also moving its rapidly growing IT equipment remarketing business to its St. Louis Park facility.  “Space constraints along with the opportunity to operate this as a standalone business and in a more entrepreneurial manner were our motivations,” said Tom Pritzker, Maxxum President.  “We expect to better manage and more quickly turn inventory because we will operate without some of the constraints imposed by the processes and security requirements of our data destruction business that dominates our Rush City Facility.  This separation of operations offers us the best of both worlds,” said Pritzker.

Larry Hovseth Promoted to Director of Operations

As part of this strategic initiative, Maxxum promoted Larry Hovseth to Director of Operations.  For the past three years, Hovseth held the role of Manager of Technology Services where he was responsible for data destruction processes, on-site services, compliance and Maxxum’s IT function, among other initiatives.

In his new role, Hovseth will oversee the entire operations team and be responsible for all processing operations in both Rush City and St. Louis Park.  “The MAXXUMIZE Strategic Growth Initiative is designed to support our profitable growth, greater operational efficiency, and improved collaboration,” said Pritzker.  “Larry is the point person to make sure this happens in our operations in a timely manner.  He is one of our best thinkers and knows our business well.”

Prior to joining Maxxum, Hovseth was with Imation in a variety of roles.

About Maxxum: Maxxum is well-regarded, long-established presence in the IT asset management and remarketing space both in Minnesota and nationally.  As a risk mitigation partner for leading companies around the country, particularly those in highly regulated industries, Maxxum is known for its extensive technical expertise, regulatory knowledge, multi-industry specialization and enduring client relations.